App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Appsflyer GO - Demo video - V5
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
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How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
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AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
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Reviews
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March 25, 2022
AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.
- Integration with Advertising Partners i.e. Facebook
- Marketing Attribution
- OneLink link tracking
- Integration with Apple Search Ads isn't fully accurate.
- Setting up in-app purchase tracking can be difficult (requires developer work).
February 01, 2022
Great Performance Tracking
Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.
- Mobile attribution
- Fraud protection
- Scalability
- Web tracking
- Privacy
October 08, 2020
AppsFlyer keeps our apps flyin!
AppsFlyer is being used across our entire organization, which includes 17 total television stations. AppsFlyer has helped our stations track their app downloads and most helpful placements with deep linking on their sites. Additionally, we are able to attribute paid marketing dollars and see the value of our app users.
- Customer service
- Attribution
- User-friendly reporting dashboard
- Universal links
- Uninstall tracking
- Inaccurate reporting at times
- Pricing
September 09, 2020
Good choice for startups
I use AppsFlyer mainly for marketing campaigns. Our business uses both iOS and android and we wanted an easier way to direct our customers to the download page and at the same time have a single tool tracker for all our social media accounts.
- Integrating our social media pages was easy.
- I can see an overview of our marketing performance in one platform.
- It's easy to track the campaigns and KPIs through AppsFlyer.
- Deep linking and getting better user attributes
- Making the platform more user-friendly and easy to understand at a glance
September 04, 2020
AppsFlyer is a best-in-class MMP
Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.
- Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
- Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
- The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
- The AppsFlyer dashboard is rather basic and requires a lot of elbow grease to get to a productive output. It can, of course, be customized precisely to your needs, but at an incremental cost.
August 18, 2020
Appsflyer : The Most Versatile Attribution Platform
Appsflyer is being used by the Sales & Marketing team. The company I worked for specialize in mobile app acquisitions by connecting publishers & direct advertisers. It solves attribution tracking for mobile app systems, from installs, purchases, and any actions that a user would perform in an app.
- Data export. Cohort data is available.
- Dashboard view that is very easy to use.
- Cost attribution to each partner.
- The time it takes to download reports, a lot of the time if the file is too big, it then won't produce the reports.
- Price. I heard a lot of mobile app clients has to pay very high price to use Appsflyer as their attribution.
- Customer service. It takes a while to hear from them. I believe Customer service is based in Israel.
August 17, 2020
AppsFl
We use it thoroughly and on regular basis to track downloads, map events. Attribution is also done via AppsFlyer and we have very high dependency on it. So far, the experience has been good. We have experienced few issues, but in some cases, the data fields are missing, e.g. for Source, Medium, or Campaign name, but we're getting it sorted out with the service team.
- Track app installs very accurately.
- Real-time reporting works pretty well.
- Deep linking works great and back-end events flow seamlessly.
- Pricing model - it's high, need to have a reasonable pricing model
- Simple UI - need a bit simpler UI for better understanding
- Regular training sessions on changes in the website
August 14, 2020
Source of Truth
We use AppsFlyer for tracking of daily install and subscription volume. It is really efficient and effective. The dashboard is user friendly and easy to understand. We use the API tool for automating our reports. We use it for the entire organization. It also helps us in solving the problem of fraudulent install from various ad partners.
- Attribution.
- Fraudulent install.
- Cohort analysis.
- Retention reports.
- Raw Report download timing can be improved.
- Helpful campaign and source level insights can be shared to improve the brand performance.
- More of the AppsFlyer training and learning seminars can be conducted.
August 09, 2020
Real and honest review of AppsFlyer
We use AppsFlyer for attribution, tracking, and events for our real money gaming app named Playship. It is a great app for casual gaming with arcade games like carrom, pool, etc., and one of India's leading gaming ventures. We have plans to grow this app for users across India and are currently in the phase of user acquisition and retention. We use various 3rd party ad networks and ad agencies, and it is useful to attribute the media sources of acquisition using AppsFlyer.
- Attribution
- Events tracking
- Reporting
- Cost analysis
- Recommendations
- Analytics
- Cohort analysis
July 27, 2020
AppsFlyer Review
AppsFlyer is being primarily used as a data aggregation and attribution tool for the different acquisition channels and platforms. In its entirety, it is being used by the user acquisition and retention teams. Some of the functionalities that are helpful are Protect360 and OneLink. It addresses the business problem of attributing acquired users to the right channels, giving a clear picture of how the user acquisition funnel works.
- Real-time data analysis and attribution, along with insightful graphs
- Fraud protection - P360 has helped us save millions of rupees in payouts
- Mobile tracking using deep links - creation of deep links is a very easy process and helps us in measuring the impact of a variety of campaigns separately
- Marketing teams slice data in different ways - be in on the date of user acquisition, on the date of certain in-app events, or just certain time-bound data points. I feel it's difficult to use the front end to slice data in different ways if it does not get covered in the existing dashboards. If it's possible to add custom filters to generate the reports and charts, that will solve a lot of issues for the marketing teams and reduce their reliance on analytics teams to query the data
- The postbacks that AppsFlyer generates for advertising platforms, especially for Google UAC, are with a delay of a few hours which causes a hindrance in scaling up marketing campaigns. I am not sure if this is intrinsic to the product but if this can be resolved it could be great.
- OneLinks on Google keep getting disapproved, due to the fact that they re-direct users. If the AppsFlyer team can work with the Google team to get these OneLinks whitelisted on Google platforms, that can be helpful.
We use it for mobile game channel attribution and player valuation. It is primarily used by our Marketing and UA departments for channel optimization to aid in buying decisions. Secondly, we use it to aid in the valuation of our players through the measurement of their engagement and attributed revenue through in-app purchases and ad generated revenue streams.
- Basic setup is intuitive and easy to follow.
- Helpful and concise user documentation.
- Customer service was quick to respond.
- Reporting APIs were somewhat confusing to use.
- Levels of granularity across reports and APIs were inconsistent. (i.e., One level would contain an asset value while others would not).
- Changes to the reporting/API schema weren't well socialized to customers.
December 04, 2019
One of the best MMP's available
Currently being used by four different teams including DevOps, product, social, and UA teams. It helps with tracking installs from various channels and ad networks on all app activity pre and post-install. This allows us to see which channels are profitable and ROI positive vs which channels are worth considering pausing. We also leverage AppsFlyer's Protect360 to combat fraud and set up various custom validation rules for mistargeting. Our social team leverages OneLink and deep linking to promote a specific section of our app for easy navigation.
- Easy partner integration and set-up.
- Protect360 gives you all the data you need to understand where you're seeing fraud.
- Lots of customization on making sure you're not paying for any bogus installs.
- Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
- CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
- Reporting can get bit tricky since there's lots of raw reporting data which you can download from but only 2-3 of them are very useful out of all.
- AppsFlyer at times blocks legitimate installs causing more issues for us marketers.
- Pivot table feature crashes all the time.
September 12, 2019
The leader in app attribution
It is being used by the marketing, analytics, and product team. It helps the marketing team track the attribution for various performance marketing channels - it helps with multi-attribution and not just first click/last click model. It helps the analytics team use its dashboard and APIs for CAC LTV, ARPU etc analysis. Product team uses this for tracking overall traffic impact on certain features through link tracking.
- Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
- Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
- Multi touch, exponential, last click, first click attribution models basis our requirement.
- Short links and smart URL that is mostly used for quick campaigns and product integrations.
- iOS and Android dashboard are different.
- Web attribution and tracking are not there fully.
- Deeplink feature can be improved a bit to be on par with other leading tools.
February 28, 2019
AppsFlyer for Data nerds!
AppsFlyer has been part of the decision making in choosing and selecting install campaign partner. AppsFlyer is mainly used in the Internet Marketing team. AppsFlyer has the capability to provide raw data, which we can use to detect invalid install. Out there, there are lots of fraud installs, and naive marketers are charged for this.
- Ability to provide raw data upon installation.
- Customized funnel.
- A vast variety of integrated partners.
- Making a customized chart.
AppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.
- AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
- AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
- AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
- AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than DoubleClick.
- The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
- AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.